New name, new logo, unveiled
Las Vegas, Nev., February 3, 2007 – After 74 years, the N.A.D.A. Official Used Car Guide® Company has rebranded itself. As of today, the company will be known as NADA Analytical Services Group (NADA ASG) and has unveiled a new corporate identity.
"I’ve been asked a lot about why we changed the name and went through this process," said Mike Stanton, VP and COO of NADA ASG. "We needed a new name that focused on the core of our company—the analysis and service—not our flagship product alone."
The logo has been redesigned and NADA ASG has refreshed its look, as reflected on its corporate website, stationery design and marketing pieces. A new tagline has also been developed, "Accelerating Vehicle Information," to communicate the company’s role as a leader in the industry and to tie into its new analytical products being launched in 2007.
The iconic yellow book, though, remains unchanged. "The Official Used Car Guide has become our calling card and everyone recognizes it immediately," said Stanton. "However, the company has evolved through the years to encompass electronic and online solutions, as well as data and analytical tools, and the new name reflects this growth."
About NADA Analytical Services Group
The NADA Analytical Services Group, a NADASC subsidiary, has provided used vehicle valuation products and services since 1933. Its client base stretches across the entire used vehicle valuation industry, including automotive, finance, fleet/lease, government and insurance companies and agencies. In addition to the N.A.D.A. Official Used Car Guide®, N.A.D.A. also produces the N.A.D.A. e-Valuator® valuation software family, various developer’s tools, the ATD/N.A.D.A. Official Commercial Truck Guide®, AuctionNet® Online, consumer and business web sites (nadaguides.com and nada.com/b2b), and a full line of appraisal guides, including RVs, boats and motorcycles. Most recent products include N.A.D.A. Portfolio Online and AutoVector, a web-based reporting and analysis tool.
Contact:
Michelle Fortin
NADA Analytical Services Group
(703) 821-4630
mfortin@nada.org
www.nada.com/b2b