McLean, Va., Jan. 12, 2006 — Ninety-four percent of U.S. franchised new car and light truck dealers have websites, according to the annual Dealership Internet Survey from the National Automobile Dealers Association’s (NADA) Industry Analysis Division.
Most of the websites offered by new car dealerships allow car shoppers to view stock and MSRPs, fill out finance forms, and schedule sales and service appointments, according to the survey. Many others provide customers the convenience of ordering online and linking directly to related financial, insurance and auto sites.
"This survey confirms that new car dealers recognize the value of the Internet and have fully embraced it as a tool to serve their customers, even before they set foot in the dealership," said NADA Chief Economist Paul Taylor.
Dealers report their most common website interactions with customers are: responding to requests for price quotes and setting up service and sales appointments.
Key findings of the NADA Dealership Internet Survey:
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Dealerships with websites have grown from 47 percent in 1997 to 94 percent in 2004 and 2005.
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Ninety-eight percent of dealer websites are interactive.
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Sixty-four percent of dealers with a website have completed a sale on the Internet (excluding delivery and payment for the vehicle).
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Services offered by dealership websites include:
| View stock |
|
86 percent of dealers with websites |
| View MSRP |
|
78 percent |
| Link to manufacturer website |
|
65 percent |
| Schedule service appointments |
|
63 percent |
| Schedule sales appointments |
|
52 percent |
| Fill out finance forms |
|
61 percent |
The National Automobile Dealers Association, founded in 1917 and based in McLean, Va., represents approximately 20,000 new car and truck dealers holding nearly 43,000 separate franchises, domestic and international.
Contact:
David Hyatt, Vice President and Chief Public Affairs Officer
NADA Public Affairs
(703) 821-7120
dhyatt@nada.org
Jeff Beddow, Public Relations Director
NADA Public Affairs
(703) 821-7121
jbeddow@nada.org