Dealers use dozens of marketing channels to grow sales and service revenue. This workshop will explore multi-channel vs. last-click attribution and guide dealers to inspect and rationalize marketing investments using new metrics that will advance marketing strategy and increase ROI. The session will reveal the dangers of last-click business decisions and present a better way to analyze the work of marketing partners and communication channels.

Tags: NADAShow, 2018, N18DE17, marketing, communications, channels, last-click, metrics