With fixed ops comprising the majority of dealership profits, how can dealers thrive in their market area to gain more share and continue growing profitably? Sixty-four percent of dealers say retention is their number-one priority, but 85 percent don’t have the technology, tools and processes to enable a superior ownership experience. By following the example of other best-in-class retail experiences, service departments will increase profitability through increased retention and learn how your service department can reshape the customer experience to meet — or exceed — rising consumer expectations.

Tags: NADAShow, 2018, N18DE16, fixed operations, service, retail experience, profitability, customer retention