2010 Commercial Truck of the Year Award

Hino and Peterbilt Trucks Win 2010 Award

ORLANDO, Fla., April 25, 2010 – The 2011 Hino 268 and Peterbilt Model 384 were named today as winners of the American Truck Dealers (ATD) Commercial Truck of the Year for 2010.

“We are honored to be the first recipient of the ATD medium duty Commercial Truck of the Year award,” said Sumio Fukaya, president and CEO of Hino Motors Sales U.S.A., Inc. “This is a true testament to the hard work of our design team and their efforts to produce a truck that meets the demanding needs of our customers.”

The ATD Commercial Truck of the Year recognizes one winner from the medium-duty truck category (classes 3-7) and another from the heavy-duty truck category (class 8). The medium-duty contest was new for 2010. The announcements were made at the 47th annual ATD Convention & Expo in Orlando, Fla., which runs through April 26. (Read more)

2010 Nominees


Kenworth T370 Diesel-Electric Hybrid 
The Kenworth T370 diesel-electric hybrid is at the forefront of Kenworth’s extensive leadership efforts to provide customers with environmentally friendly trucks. Kenworth’s goal is to enhance fuel economy by up to 30 percent in pickup and delivery applications and up to 50 percent in utility operations with a comparable reduction in emissions. Kenworth hybrid trucks are available in pickup and delivery, utility, and service applications. Kenworth hybrid tractors, available up to 55,000 lb GCW, are for local haul applications, including beverage, general freight, and grocery distribution.


2011 Hino 268 (winner)
In just its fifth year in the market, the Hino 268 model has achieved tremendous market share growth and is recognized as a market leader in fuel economy, durability and reliability. This is in large part because Hino strives to provide the lowest cost per mile vehicle in its class. The fact that the Hino 268 has been able to provide this low cost of ownership, has helped it soar to a 14 percent market share in the Class 6 market. New for the 2011 model year truck, which goes into production in May 2010, Hino has added Selective Catalytic Reduction to meet the stringent EPA 2010 emissions regulations.


Freightliner Business Class M2 112 Natural Gas
Freightliner Trucks introduced its first natural gas-powered truck last July. The Business Class M2 112 NG is ideal for port operations, natural gas utilities and municipalities. An OEM factory-built product, this truck is powered by the Cummins Westport ISL G. Natural gas technology can save an estimated $6,000 in annual fuel and operating costs per truck. Customers in states such as California will also benefit from tax incentives for alternative fuel vehicles. Fuel providers take advantage of these incentives too, which means that accessibility to NG fuel is on the rise.


Peterbilt Model 337
As Peterbilt’s flagship medium duty vehicle, the Model 337 provides high maneuverability, task flexibility and style. The Model 337 can achieve ultimate functionality and lower costs with the quality, durability and resale value. The Model 337 significantly expands Peterbilt’s medium duty presence with a truck that is ideal for pickup and delivery, beverage and food service vocations. It’s available with a choice of fuel-efficient PACCAR PX-6 and PX-8 engines, and can be spec’d as both truck and tractor configurations with a GVW of 26,000 to 33,000 lbs.


Kenworth T660 Extended Day Cab
The aerodynamic Kenworth T660 is an important product in Kenworth’s distinguished history of producing industry-leading, fuel-efficient trucks. The T660 features modern aerodynamic styling, excellent fuel economy, advanced forward-lighting, state-of-the-art technology and a world-class interior. The T660 provides low operating cost and high productivity, driver comfort and excellent resale value. The T660 Extended Day Cab further improves Kenworth’s position in the day cab market, especially with image-conscious, fuel-efficient private fleet carriers and regional hub-and-spoke haulers.

Peterbilt Model 384 (winner)
The Peterbilt Model 384 is a flexible, highly efficient aerodynamic workhorse for the heavy duty industry. Also available with a factory installed LNG or CNG power platform, the Model 384 is the clean platform of choice for fuel conscious, forward thinking fleets. The Model 384 has been recognized as fuel efficient and environmentally friendly by the Environmental Protection Agency’s (EPA) SmartWay program, which establishes a comprehensive set of fuel-saving, low-emission equipment specifications for new Class 8 long-haul tractors and trailers.

Freightliner Coronado
The Coronado is made to haul large loads over some of the toughest roads in North America. It's built with front axles rated from 12,000 to 22,000 lbs. and rear axles with capacities of 23,000 to 70,000 lbs. There are tag and pusher axles (with liftable and steerable options) available with ratings up to 20,000 lbs. Choice of engines include: Detroit Diesel’s flagship DD platform of engines, the DD13, DD15 and DD16 to the Cummins ISX. Each Coronado is equipped to comply with the 2010 EPA mandate. The built-in Selective Catalytic Reduction system not only reduces NOx and Particulate Matter to acceptable levels, but it can also provide 5% better fuel economy with a DD15 BlueTec equipped engine compared to a DD15 ’07 engine.