As a community service, NADA encourages dealers to host child safety seat inspection events at their stores in September, Child Passenger Safety month, or anytime throughout the year.
Dealers have inspected more than one million seats, and found nine out of 10 seats either improperly installed or in need of replacement since the campaign began in 2003.
NADA Takes Child Passenger Safety Message to Public Television
New for 2008, NADA is teaming up with the Emmy® award-winning public television series SeeMore's Playhouse™ to remind parents and motorists about the importance of protecting our most vulnerable citizens. The show reaches about 60-million homes each week on public television.
Special Offer: Car and Pedestrian Safety DVD -- coming soon!
NADA will help Safety4Kids® -- the producers of SeeMore's Playhouse -- produce and promote a special episode about "Car and Pedestrian Safety." Dealers can purchase DVD copies of the episode at special prices for distribution to parents and caregivers during child seat inspection events, for playback in dealership waiting areas or as give-aways during test-drive promotions.
To order the DVDs, visit www.safety4kids.com/nada, e-mail nada@safety4kids.com or call (203) 388-2111. Here's the price breakdown and cost savings for bulk orders:
- $4.00 per DVD (1-250)
- $3.75 per DVD (251-499)
- $3.50 per DVD (500 or more)
NADA Offers Dealer Toolkit and Free Consumer Handouts
To assist dealers, NADA produced a livesaving tool kit with step-by-step instructions on planning and hosting seat inspection events. Download the tool kit at left.
NADA also offers free consumer handouts for distribution at inspection events. Click here to order these free consumer brochures from NADA. Brochures are shipped in quantities of 100 each. Click the links below to preview each brochure.
Child Passenger Safety – A Parent's Primer
A Parent's Guide to Buying and Using Booster Seats