Advertising/Vendor Opportunities

Interested in marketing your product or service to franchised new-car and -truck dealers? You have come to the right place. The National Automobile Dealers Association provides many cost-efficient ways companies can reach this dynamic market. Follow these links for more information:

Advertising/Sponsorships
Exhibiting
Joining State and Metro Dealer Associations
Mailing Lists
Endorsements


Advertising/Sponsorships

Advertise with NADA to reach the most influential group of dealer decision-makers — the dealer-members of NADA. Reach your target market and make your ad dollars go farther by advertising with the nation's No. 1 trade association for new-car and -truck dealers. Banner advertising opportunities also are available for a variety of NADA's websites, including its flagship, nada.org. For more information, contact Joe Phillips at jphillips@nada.org. For NADA Sponsorship/Advertising Terms & Conditions, please visit www.nada.org/advertisingterms.

Top of PageTop of page

Exhibiting

Exhibit at one or both of the NADA-sponsored conventions. The annual NADA Convention and Exposition is the retail automotive industry's Event of the Year. The four-day program of general sessions, workshops, dealer franchise meetings, and exhibits brings more than 25,000 dealers, dealership managers, manufacturers, and related-industry representatives together under one roof. More than 500 companies participate in the equipment exposition spanning over 310,000 net square feet. Here they display the latest in dealership equipment, supplies, and services that the dealers use in the everyday operation of their dealerships.

Registration for NADA Convention attendees, and applications for exhibit space, usually begin in July.

If you market products/services to medium-duty and heavy-duty truck dealers, then consider exhibiting at the annual American Truck Dealers Convention and Exposition. The general sessions, luncheons, workshops, franchise meetings and exhibits bring more than 2,000 dealers, dealership managers, manufacturers, and related-industry together under one roof. Close to 100 companies participate in the equipment exposition, showcasing the latest in dealership equipment, supplies, and services that the dealers use in the everyday operation of their dealerships.

Registration for ATD Convention attendees, and applications for exhibit space, usually begin in October.

For additional information regarding NADA-sponsored conventions, please contact Connie Mikels, Director of Expositions, Tel: (703) 448-5861; Fax: (703) 749-4733; Email: cmikels@nada.org.

Top of PageTop of page

Join State and Metro Dealer Associations

NADA encourages vendors to develop "face-to-face" relationships with dealers, which is why the national association does not have a membership category for product/service vendors. However, many state and metro associations offer associate memberships. A list of state and local dealer associations is available here.

Top of PageTop of page

Mailing Lists

The association does not rent or sell its mailing list in part or as a whole. However, many commercial sources provide similar information. Please contact a list broker in your community.

Top of PageTop of page

Endorsements

The association approves endorsement or affinity marketing relationships with carefully selected qualified vendors. The primary purpose of any endorsement is to provide services or products at prices not otherwise available to members to reinforce acquisition and retention of members. Current endorsements provide discounted prices on web services, and overnight express air package and document shipping. NADA's endorsed companies includes DHL. Endorsement proposals are evaluated on several criteria, including product/service type, scope, reputation, and financial soundness. Other considerations include benefits to members and to the association, relationships with other dealer associations, cost recovery, legal liability, and control of marketing, pricing, and product/service delivery. Companies are encouraged to address these subjects when submitting proposals to the association. All proposals receive business and legal review before consideration by the association's board of directors. The decision process may take from three to six months, depending on circumstances.

For additional information about endorsements, contact the NADA Membership department at member@nada.org.

Top of PageTop of page

Partnerships

Through our partnership with HP/Compaq and Lenovo, NADA offers dealers the opportunity to purchase reliable, cost-effective computer products, services, support and solutions.

For additional information about this partnership, contact the NADA Information Technology department at it@nada.org.

Top of PageTop of page